Spinneys Supermarket Complete Fresh Food Counter Display Fit
Supermarket Counter Displays in the Middle East: Why They Matter
When Spinneys opened their new store in Mayden, every detail of the retail environment was considered, from the lighting to the layout. Yet, as is often the case with new supermarket openings, counter displays are the element that risks being left until last. This is a critical oversight.
Counters are more than fixtures, they’re the first point of interaction between customer and product. They’re where fresh food is judged, where trust is built, and where sales are made. If counters aren’t considered early enough, they risk feeling like an afterthought in an otherwise premium environment.
Dalebrook ensures that counters are never an afterthought. Our expertise in fresh food display and our in-house product design allow us to deliver solutions that elevate the shopping experience, enhance brand image, and increase sales from day one.
Understanding the Challenge
Spinneys needed counter solutions that matched the quality and reputation of their brand while solving the everyday operational challenges supermarkets face:
- Maximising space in busy fresh departments
- Reducing waste without sacrificing the appearance of abundance
- Delivering a premium shopping experience that would set their new store apart
Our in-house design team understands these challenges better than anyone. Because we create our counter systems ourselves, no one knows their potential, or the issues operators face better than us.
The Spinneys Solution
For Spinneys, we delivered a suite of deli, bakery, and butcher counter solutions designed specifically for the high standards of the MENA region. Every display was tailored to enhance the store’s premium positioning and deliver an engaging shopping experience.
Our consultancy team worked closely with Spinneys to:
- Identify operational challenges such as wastage, space management, and presentation standards.
- Create end-to-end solutions for multiple counter types that balance function with premium aesthetics.
- Provide robust, long-term counter systems designed for high-volume, high-traffic retail environments.
The result? Counters that look polished from day one, communicate freshness and quality to the customer, and deliver measurable sales uplift.
Premium Fresh Food Counters That Drive Sales
When the doors opened at Mayden, customers didn’t see counters that were hastily assembled in the final weeks. They saw striking, well-planned displays that immediately communicated freshness, quality, and care.
By ensuring counters weren’t an afterthought, Spinneys created a shopping experience that not only looked premium but also worked hard behind the scenes to reduce waste and improve efficiency.
For Dalebrook, the Spinneys project demonstrates what we do best: transforming supermarket counters into revenue-driving, brand-defining spaces. With thousands of installations across the MENA region, our expertise means we don’t just deliver counters, we deliver solutions that make an impact from day one.
Ready to Transform Your Counters?
If you’re looking to upgrade your fresh food counter displays or want to ensure your next supermarket opening delivers a premium customer experience, contact our sales team today for a bespoke consultation.
