How to Design a Retail Counter That Converts

At Dalebrook, retail counter design is not new to us. With over 80 years of experience, we have learned what helps counters perform and what creates friction on the shop floor.

That insight sits behind our new Retail Counter Design Guide, a practical resource focused on building counters that look considered, tell your brand story clearly, and work efficiently in real retail environments.

Shoppers now make decisions in seconds, which means counter design has to make sense immediately. Elements like height, layout, signage, and finish all influence how easily customers navigate the space and engage.

The guide brings these ideas together, helping you create a counter framework that supports service flow, reduces waste, and improves conversion. You can shop complete looks or use it as a starting point for something bespoke, with our team supporting you from early ideas through to final installation.

Let’s build your next display together.

Uncover our guide to retail counter design today

Find us at Euroshop

We will be bringing this guide to life at EuroShop in a way we have never done before.

For the first time, The Dalebrook Emporium will showcase full counter layouts across multiple supermarket departments. From bakery to butchery, you will be able to walk through real-life counters built using the principles outlined in the guide.

This is not a collections display or a single hero counter. It is a complete view of how Dalebrook products can be used across a store to create counters that feel cohesive, practical, and easy to shop from.

If you are planning a new counter or rethinking an existing one, this is your chance to experience how layout, structure, and product choice come together in a working retail environment.

Visit The Dalebrook Emporium
Hall 13, Stand C89

Book your appointment today