Case Study: Valentina Deli Reopens East Sheen Store with Refreshed Displays Featuring Dalebrook Products

Case Study: Valentina Deli Reopens East Sheen Store with Refreshed Displays Featuring Dalebrook Products

Client: Valentina Deli & Kitchen
Location: East Sheen, London
Industry: Food Retail & Hospitality
Date: July 2025

Background

Valentina Deli & Kitchen is a much-loved, family-run Italian delicatessen and restaurant with locations in Weybridge, Orpington, and East Sheen. Known for their premium wines, Italian cheeses, charcuterie, fresh breads, and artisanal grocery items, Valentina has built a loyal customer base through a combination of quality, heritage, and excellent service.

Earlier this year, the East Sheen deli experienced a fire, which led to a temporary closure. While the incident was unfortunate, it provided an opportunity to refurbish and elevate the store environment fully—reimagining everything from layout to display.

The Visit to Dalebrook

Ahead of their grand reopening in July 2025, a delegation from Valentina visited the Dalebrook showroom to explore options for enhancing their in-store presentation. The goal was clear: to align the display aesthetics with their authentic Italian menu and create a cohesive, high-end retail experience.

During the visit, the Valentina team worked closely with our product specialists to evaluate a range of melamine bowls, platters, risers, and display pieces. Our team offered tailored suggestions based on their available counter space, brand colours, and foodservice needs—from antipasti stations to premium cheese presentations.

The Solution

After testing a variety of combinations in our showroom, Valentina selected a range of Dalebrook’s premium displayware, including:

• Mino Dishes for their Home-Made Ready Meals
• Tura Dishes for olives and deli salads
• Urban Dishes for their artisan Dishes
• Rectangular Buffet Risers to create height and impact at the main counter
• Oxford Platters that complemented their freshly made Panini
• Flex ticket Clamps to display their menu and pricing

All selected items were durable, dishwasher-safe, and ideal for a busy retail environment where both aesthetics and functionality matter.

The Result

Valentina East Sheen reopened to enthusiastic local support and praise for its new, stylish interior. Dalebrook’s displayware played a key role in elevating the visual merchandising, helping to highlight the artisanal quality of the products on offer.

“Having the ability to see, touch, and test the products at Dalebrook’s showroom made all the difference,” said a spokesperson from Valentina. “Their advice helped us match the displayware with our food perfectly. It’s helped bring a sense of theatre and professionalism to our counters.”

Conclusion

This collaboration is a perfect example of how Dalebrook’s design-led display solutions can transform retail food environments—supporting brands in telling their story through exceptional presentation.

We’re proud to have supported Valentina through their reopening and look forward to continuing this partnership across their growing number of locations.

Interested in upgrading your food display?
Visit our showroom or contact our team to explore how Dalebrook can help your business stand out.

Call: 01376 510101 or Email:sales@dalebrook.com