Wide shot of the Spinneys DAFZ salad bar featuring Dalebrook bowls and trays, displaying fresh salads, sides and ready to eat dishes in a clean and cohesive counter layout.

Inside Spinneys DAFZ: Brand-Driven Counter Design

How Thoughtful Counter Design Strengthens Brand Identity

Spinneys has long been known for bringing fresh, dependable everyday food to communities across the Middle East. Their newest opening in Dubai Airport Freezone is designed for busy professionals who want good food without compromise. It’s a welcoming stop for breakfast, lunch or a quick refuel on the way home.

What makes this store stand out is how clearly the brand shows through the space. Spinneys haven’t treated the counters as a finishing touch. They’ve used them as an extension of their identity.

Fresh salads and hot dishes displayed in Dalebrook Kata and Trafalgar containers at Spinneys DAFZ, highlighting organised counter design and clear product labelling.

Counter design that tells your brand story

Spinneys have always stood for quality, freshness and ease. In this store those values are made visible through a display strategy that is both practical and beautifully considered. Every counter has been planned with intention. It’s a space that works hard but feels effortless.

Dalebrook’s display ranges played a central role in bringing this vision to life. Kata adds structure and height without overpowering the counter. Trafalgar brings warmth, softness and dynamic shapes that draws customers in, while Casablanca gives the team the capacity they need without compromising the brand look. Together they create a display language that feels unmistakably Spinneys. Fresh. Bright. Confident. Modern.

Freshly prepared sandwiches displayed on Dalebrook trays in the Spinneys DAFZ concept store, showcasing clean and organised branded food presentation.

Counters that communicate care

This store shows what happens when a brand sees its displays not as equipment but as part of its identity. The counters tell a story that communicates care. They show customers that their experience matters from the moment they walk in.

For anyone planning a new counter or rethinking an existing space this project is a reminder to start with your brand. Begin with how you want people to feel. Then design a counter that can carry that message through every product and every interaction.

Dalebrook can help you build that. From concept to layout to the final choice of material we work with retailers to design counters that don’t just hold food but shape the entire experience. If you want a counter that reflects your identity and brings customers into your world, we’re ready to create it with you.

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